Constructing an Effective Online Job Advertisement
Posted by Ric Ward on January 8th, 2007
While posting job openings online has become an integral part of most recruitment advertising campaigns, few companies take the steps to maximize the return on their investment. Taking the initiative to compose an effective job advertisement will not only differentiate your company and draw a qualified pool of active candidates, but a dynamite ad can also persuade passive candidates – skilled workers who are already employed, but open to a great opportunity – to click the “Apply�? button as well.
Devote a sufficient amount of time to composing your job advertisement. Too often companies allot substantial resources to the selection of resources and candidate evaluation, but when it comes to writing an effective job ad, many recruiters are given little guidance and even less time. Companies must understand that more effective job advertisements attract more qualified candidate pools, save time, and increase return on investment.
Communicate a mutually beneficial message. To reach out to the most qualified active and passive candidates, your job ad should include more than just requirements and compensation. Tell job seekers about the opportunity, not just the position available. Cite key points of differentiation, like potential for individual growth within the organization, involvement in important projects, unique management style, flexible hours, etc. Workplace dynamic and corporate culture are important factors for candidates, so give them an idea of the type of company to which they are applying.
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